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371% Increase In Online Sales

Steranko Case StudyAs we are only a small business who mainly sells stuff from our shop I can’t believe the increase in online sales since we have been working with you on our SEO campaign.




Clothing Retailer


  • Get 1st page positions for Brands stocked
  • Optimise Search Engine Marketing to increase market share
  • Attract new customers
  • Increase sales and business

After analysing the customers’ aims and objectives, we initially identified areas for improvement:

  • Incorrect Keywords chosen to target for ranking
  • Pages built in poor site structure
  • Incorrect META data
  • Low page ranking and Website indexing
  • Un-optimised navigational structure

Unique Plan of Action

  • We implemented our Bespoke SEO Promotion Package:
  • Full project and account management
  • Analysed all technical and content areas of the Website
  • In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site
  • Identified all relevant services and product based keywords
  • Initiated a search engine & directory submissions program
  • Optimised graphics and tags
  • Posted to blogs, press releases, directories and classified ads

Technologies Used

  • Higher knowledge of search engine optimisation techniques
  • Expertise in Keyword Density, Keyword Prominence
  • Complete knowledge of Link Popularity, Internal Linking Structure
  • Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
  • Considerate of search engine algorithms
  • Using structured and efficient processes to reduce Project Life Cycle
  • Manual hand submission to 300+ search engines and 2000+ Directories
  • 100% ethical practices

The Business Benefits

  • Higher natural search ranking across relevant keywords
  • Increased traffic from search engines & Referral sites
  • Top rankings on major search engines such as Google, Yahoo, and MSN
  • Increased Page Rank and Alexa Traffic Rank of the website
  • All results of submission were visible on Search Engines within 3-7 weeks
  • Listing on Dmoz directory
  • Geo Targeted placement on Google

Actual Results

  • 371% Increase in online sales
  • Several page 1 positions for brands stocked
  • Increase traffic to come into shop
  • Built up database of prospects of over 1000 people within 90 days
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