371% Increase In Online Sales

As we are only a small business who mainly sells stuff from our shop I can’t believe the increase in online sales since we have been working with you on our SEO campaign.

Client

Steranko

Products

Clothing Retailer

Goals

• Get 1st page positions for Brands stocked
• Optimise Search Engine Marketing to increase market share
• Attract new customers
• Increase sales and business

After analysing the customers’ aims and objectives, we initially identified areas for improvement:

• Incorrect Keywords chosen to target for ranking
• Pages built in poor site structure
• Incorrect META data
• Low page ranking and Website indexing
• Un-optimised navigational structure

Unique Plan of Action

• We implemented our Bespoke SEO Promotion Package:
• Full project and account management
• Analysed all technical and content areas of the Website
• In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site
• Identified all relevant services and product based keywords
• Initiated a search engine & directory submissions program
• Optimised graphics and tags
• Posted to blogs, press releases, directories and classified ads

Technologies Used

• Higher knowledge of search engine optimisation techniques
• Expertise in Keyword Density, Keyword Prominence
• Complete knowledge of Link Popularity, Internal Linking Structure
• Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
• Considerate of search engine algorithms
• Using structured and efficient processes to reduce Project Life Cycle
• Manual hand submission to 300+ search engines and 2000+ Directories
• 100% ethical practices

The Business Benefits

• Higher natural search ranking across relevant keywords
• Increased traffic from search engines & Referral sites
• Top rankings on major search engines such as Google, Yahoo, and MSN
• Increased Page Rank and Alexa Traffic Rank of the website
• All results of submission were visible on Search Engines within 3-7 weeks
• Listing on Dmoz directory
• Geo Targeted placement on Google

Actual Results

• 371% Increase in online sales
• Several page 1 positions for brands stocked
• Increase traffic to come into shop
• Built up database of prospects of over 1000 people within 90 days