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Beat the Penguin

If you’re reading this then you should know all about Google Penguin by now and its aim to penalise over-optimised websites with low rankings. Since its initial launch earlier this year the Penguin algorithm has affected millions of websites by classing them as ‘spammy’, and hence moving them down the Google search results. And understandably webmasters who are just trying to make headway...

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Google Penguin May Not be Entirely to Blame for Lower April Rankings

Webmasters who saw their websites slip down the rankings during the month of April have naturally blamed the launch of Google Penguin for the changes, but it seems Penguin may not be entirely to blame. This is because Google actually implemented over 50 changes to their algorithm during April – some of which launched at the same time as Penguin while others came later – and it could be that...

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Google makes Changes to Compete with Bing

It seems the recent move by Bing to incorporate the Facebook ‘Likes’ algorithm into their personalisation of search results has prompted Google to add the number of shares a website has on the various network sites into their search result snippets. This doesn’t mean to say however that Google is going to incorporate social network shares into their algorithm as Bing has done, and the...

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Tweet your URL and Improve your Google Rank

Recent research by Branded3 has at last shown a positive correlation between the number of mentions a URL gets on Twitter and its Google rankings. Yes, most webmasters have believed this to be the case for years now, but now there are statistics to prove it. The key findings of the research show the following: • URLs that are frequently shared on Twitter experience a significant boost in terms...

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New Index shows the Real Size of the Internet

SEO experts, SEOMoz, have over the last 12 months been compiling an internet index to show the real size of the internet and other invaluable statistics…and at the start of May they finally released the results. According to the new figures, there is now just short of 160 billion unique URLs that make up the internet! But that’s not all the index shows. In addition there is: • 1.1 billion...

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