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Beat the Penguin

If you’re reading this then you should know all about Google Penguin by now and its aim to penalise over-optimised websites with low rankings. Since its initial launch earlier this year the Penguin algorithm has affected millions of websites by classing them as ‘spammy’, and hence moving them down the Google search results.

And understandably webmasters who are just trying to make headway on the internet are now looking for a way to beat the regular updates. The sad news is though that according to the experts you can’t!

Just like Google’s other algorithms, Penguin is subject to regular updates and the more you try to outsmart it the harder your life will become. Apparently the answer is to tailor your SEO strategy to your customers so that Google can see you are trying to cater to their needs rather than those of the search engine.

In simple terms, it’s very unlikely you’ll ever manage to outsmart Penguin by getting a spam website to the top of the search results, but by continually working on your SEO strategy you’ll at least keep the ranking you’ve worked hard to achieve. Show Google that your website has merit and their software will credit you with a better ranking.

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