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Beat the Penguin

If you’re reading this then you should know all about Google Penguin by now and its aim to penalise over-optimised websites with low rankings. Since its initial launch earlier this year the Penguin algorithm has affected millions of websites by classing them as ‘spammy’, and hence moving them down the Google search results. And understandably webmasters who are just trying to make headway...

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Facebook Page Layout – Will It Work For Companies?

If companies have embraced social media and formed their own Facebook page which also features SEO, this offers them an invaluable opportunity to promote their brand to potential customers, as well as clients who have chosen them previously. However, Facebook has recently changed after the unveiling of a new Lists feature. Lists help a Facebook user to make their News Feed relevant, especially as...

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Onsite Widgets For SEO?

The boffins at Google recently admitted that ‘Tweets’, ‘Likes’ and ‘+1s’ are now being used to rank webpages, in addition to the traditional SEO techniques. This means that placing a widget i.e. a small clickable button that allows you to share a webpage through one of the social media platforms, can be a quick and easy way to boost the rank of your website. And one of the best ways...

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Facebook adapts its layout for brands

When brands want to tell consumers about their products on social media websites, their needs can be catered for courtesy of the new layout which Facebook launched over the past couple of days. Similar to personal profile timelines, large cover photos can be found at the top of a page. This photo could be of a team which a company has, or even their company logo. This photo can help to sell a...

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The video support offered by Schema.org which can aid your SEO

In 2011, the three search engine giants Bing, Google and Yahoo worked together and they created Schema.org; a language that allows webmasters to mark up text. This allows any web user to know about the content of a page before they even click on a search result. Thanks to Schema.org, studies have reported that click-through rates are more prolific. Its success has been noticed by Google and they...

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Is Google Plus ever going to take off?

Google’s answer to Facebook, Google Plus, has been around a while now but according to a recent report by comScore, the new social media platform still comes up very short when compared to its counterparts. Figures included in the report show that users spent an average of just 3.3 minutes each using Google Plus during the month of January, whereas they spent 7.5 hours using Facebook. These...

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