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Google Revenues Fall

The news that Google’s advertising revenue has fallen yet again made it to mainstream news last week, even though they didn’t set about to widely advertise the fact. The drop in revenue is reported to be much more substantial than analysts predicted and as a result Google’s share prices fell by 4% before they made any announcements. What does this mean in terms of SEO though? Well it seems...

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Next Google Update to Target Over-optimised Websites

At the end of March, Google announced that their next algorithm up-date would target what they term ‘over-optimised’ websites in an effort to bring highly relevant search results to Google users. The only problem with this is that Google has so far failed to specify what they mean by over-optimisation, and as a result webmasters and SEO companies could find their projects suffer when the...

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How SEO can boost a company’s profile

When a company wishes to improve their positioning on Google Rankings through their SEO (Search Engine Optimisation), there are many aspects which should be taken into consideration. If their budget isn’t substantial and they wish to pen their own SEO articles, here are a few tips: 1. Focus on keywords If keywords feature which do not mention services which a company provides, this is a wasted...

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SEO Affected By Google?

After Google announced during the past few days that Encrypted or Secure Search will be expanded to international Google domains, questions have been raised; will Google “Search Plus Your World” be rolled out internationally? And will SEO soon change? Encrypted Search will more than likely result in a reduction of recorded search query data. This will have an impact on searches which are...

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SEO For Relevancy

Every time someone types a search into Google or Yahoo or any of the other main search engines the results that come back are ranked in terms of relevancy to the search term. This means that in order to rank highly for your chosen search terms (keywords) the search engine bots that index your website have to see significant levels of relevancy everywhere they look. (this is SEO...

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Is it worth Merging Black Hat and White Hat SEO Techniques?

The new algorithm used by Google Panda specifies that website content has to be good quality in terms of spelling, grammar and the information it provides in order to pass the scrutiny of the bots. The algorithm doesn’t however specify that it still puts a lot of emphasis on keyword usage and so some webmasters have begun to merge certain black hat techniques, such as keyword stuffing and...

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