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Google Deny the Severity of Penguin Update

According to the experts at Google, the Penguin Update that launched at the end of April only affected around 3% of search queries, meaning the vast majority of webmasters should not have had their sites affected in a severe way. Webmasters around the world beg to differ though and from the thousands of forums online it seems that many smaller websites were affected to a greater extent than when...

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Cure The Penguin

Hundreds of thousands of websites were adversely affected when the Google Penguin algorithm launched earlier this year, and according to some sources thousands more see their ranking fall with every Penguin update. The main aim of Penguin is to weed out spam content but occasionally it does get it wrong and SEO forums are full of complaints made by webmasters who feel their site have been...

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Latest Google Update gets Dubious Results

The latest Google update that launched earlier this week has met with mixed reactions from webmasters and SEO companies as an upshot of the results it has so far created. The update, which is aimed at reducing the amount of spam results Google users get from searches, doesn’t seem to work as it should, and in some cases official sites have be ranked way down the pages while spam sites with...

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Google Revenues Fall

The news that Google’s advertising revenue has fallen yet again made it to mainstream news last week, even though they didn’t set about to widely advertise the fact. The drop in revenue is reported to be much more substantial than analysts predicted and as a result Google’s share prices fell by 4% before they made any announcements. What does this mean in terms of SEO though? Well it seems...

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Next Google Update to Target Over-optimised Websites

At the end of March, Google announced that their next algorithm up-date would target what they term ‘over-optimised’ websites in an effort to bring highly relevant search results to Google users. The only problem with this is that Google has so far failed to specify what they mean by over-optimisation, and as a result webmasters and SEO companies could find their projects suffer when the...

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How SEO can boost a company’s profile

When a company wishes to improve their positioning on Google Rankings through their SEO (Search Engine Optimisation), there are many aspects which should be taken into consideration. If their budget isn’t substantial and they wish to pen their own SEO articles, here are a few tips: 1. Focus on keywords If keywords feature which do not mention services which a company provides, this is a wasted...

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