Google Penguin May Not be Entirely to Blame for Lower April Rankings
Webmasters who saw their websites slip down the rankings during the month of April have naturally blamed the launch of Google Penguin for the changes, but it seems Penguin may not be entirely to blame. This is because Google actually implemented over 50 changes to their algorithm during April – some of which launched at the same time as Penguin while others came later – and it could be that...
Read MoreGoogle makes Changes to Compete with Bing
It seems the recent move by Bing to incorporate the Facebook ‘Likes’ algorithm into their personalisation of search results has prompted Google to add the number of shares a website has on the various network sites into their search result snippets. This doesn’t mean to say however that Google is going to incorporate social network shares into their algorithm as Bing has done, and the...
Read MoreNew Index shows the Real Size of the Internet
SEO experts, SEOMoz, have over the last 12 months been compiling an internet index to show the real size of the internet and other invaluable statistics…and at the start of May they finally released the results. According to the new figures, there is now just short of 160 billion unique URLs that make up the internet! But that’s not all the index shows. In addition there is: • 1.1 billion...
Read MoreLatest Google Update gets Dubious Results
The latest Google update that launched earlier this week has met with mixed reactions from webmasters and SEO companies as an upshot of the results it has so far created. The update, which is aimed at reducing the amount of spam results Google users get from searches, doesn’t seem to work as it should, and in some cases official sites have be ranked way down the pages while spam sites with...
Read MoreGoogle Revenues Fall
The news that Google’s advertising revenue has fallen yet again made it to mainstream news last week, even though they didn’t set about to widely advertise the fact. The drop in revenue is reported to be much more substantial than analysts predicted and as a result Google’s share prices fell by 4% before they made any announcements. What does this mean in terms of SEO though? Well it seems...
Read MoreNext Google Update to Target Over-optimised Websites
At the end of March, Google announced that their next algorithm up-date would target what they term ‘over-optimised’ websites in an effort to bring highly relevant search results to Google users. The only problem with this is that Google has so far failed to specify what they mean by over-optimisation, and as a result webmasters and SEO companies could find their projects suffer when the...
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