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Latest Google Update gets Dubious Results

The latest Google update that launched earlier this week has met with mixed reactions from webmasters and SEO companies as an upshot of the results it has so far created. The update, which is aimed at reducing the amount of spam results Google users get from searches, doesn’t seem to work as it should, and in some cases official sites have be ranked way down the pages while spam sites with...

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Google Revenues Fall

The news that Google’s advertising revenue has fallen yet again made it to mainstream news last week, even though they didn’t set about to widely advertise the fact. The drop in revenue is reported to be much more substantial than analysts predicted and as a result Google’s share prices fell by 4% before they made any announcements. What does this mean in terms of SEO though? Well it seems...

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Next Google Update to Target Over-optimised Websites

At the end of March, Google announced that their next algorithm up-date would target what they term ‘over-optimised’ websites in an effort to bring highly relevant search results to Google users. The only problem with this is that Google has so far failed to specify what they mean by over-optimisation, and as a result webmasters and SEO companies could find their projects suffer when the...

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How SEO can boost a company’s profile

When a company wishes to improve their positioning on Google Rankings through their SEO (Search Engine Optimisation), there are many aspects which should be taken into consideration. If their budget isn’t substantial and they wish to pen their own SEO articles, here are a few tips: 1. Focus on keywords If keywords feature which do not mention services which a company provides, this is a wasted...

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SEO Affected By Google?

After Google announced during the past few days that Encrypted or Secure Search will be expanded to international Google domains, questions have been raised; will Google “Search Plus Your World” be rolled out internationally? And will SEO soon change? Encrypted Search will more than likely result in a reduction of recorded search query data. This will have an impact on searches which are...

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Google Privacy Concerns

After their heavily criticised privacy settings were launched, a recent report was made into whether Google was still preferred by many. The search engine giant has experienced criticism for the way which they have handled their privacy laws, but this seems to have unharmed their popularity. This is because an extraordinary 83% of those who were polled viewed Google as their favourite search...

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