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Cure The Penguin

Hundreds of thousands of websites were adversely affected when the Google Penguin algorithm launched earlier this year, and according to some sources thousands more see their ranking fall with every Penguin update. The main aim of Penguin is to weed out spam content but occasionally it does get it wrong and SEO forums are full of complaints made by webmasters who feel their site have been...

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Beat the Penguin

If you’re reading this then you should know all about Google Penguin by now and its aim to penalise over-optimised websites with low rankings. Since its initial launch earlier this year the Penguin algorithm has affected millions of websites by classing them as ‘spammy’, and hence moving them down the Google search results. And understandably webmasters who are just trying to make headway...

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Tweet your URL and Improve your Google Rank

Recent research by Branded3 has at last shown a positive correlation between the number of mentions a URL gets on Twitter and its Google rankings. Yes, most webmasters have believed this to be the case for years now, but now there are statistics to prove it. The key findings of the research show the following: • URLs that are frequently shared on Twitter experience a significant boost in terms...

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SEO For Relevancy

Every time someone types a search into Google or Yahoo or any of the other main search engines the results that come back are ranked in terms of relevancy to the search term. This means that in order to rank highly for your chosen search terms (keywords) the search engine bots that index your website have to see significant levels of relevancy everywhere they look. (this is SEO...

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Is it worth Merging Black Hat and White Hat SEO Techniques?

The new algorithm used by Google Panda specifies that website content has to be good quality in terms of spelling, grammar and the information it provides in order to pass the scrutiny of the bots. The algorithm doesn’t however specify that it still puts a lot of emphasis on keyword usage and so some webmasters have begun to merge certain black hat techniques, such as keyword stuffing and...

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Onsite Widgets For SEO?

The boffins at Google recently admitted that ‘Tweets’, ‘Likes’ and ‘+1s’ are now being used to rank webpages, in addition to the traditional SEO techniques. This means that placing a widget i.e. a small clickable button that allows you to share a webpage through one of the social media platforms, can be a quick and easy way to boost the rank of your website. And one of the best ways...

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