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Facebook adapts its layout for brands

When brands want to tell consumers about their products on social media websites, their needs can be catered for courtesy of the new layout which Facebook launched over the past couple of days.

Similar to personal profile timelines, large cover photos can be found at the top of a page. This photo could be of a team which a company has, or even their company logo. This photo can help to sell a brand as, just like the saying goes, a picture tells a thousand words. On this new profile, SEO content can stay on the timeline for seven days. Therefore, important information can be placed on a Facebook page for this period of time so that any interested party can view it. Twitter also has this feature too, but it costs in excess of $10,000 (£6,300) per month to do this for the same length of time. It also offers new options to Page Administrators as well. An admin panel can expand or hide when instructed to do so. So, a Page Administrator doesn’t have to navigate to a different page to make changes, improvements or updates. Analytical performance data is also supplied, with private messages from the admin panel readable too. Thanks to this new Facebook layout, a brand can tell the world about a story which best demonstrates their company at no cost whatsoever

Although the full rollout for this new layout on Facebook won’t go live until the 30th March 2012, brands have a good idea in advance about how their own page on Facebook will look like.

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