Call Us Now 08450 637 638

Google wants More Content and Fewer Ads

The powers behind Google recently announced that they are somewhat unhappy about the number of ads being placed on websites, and especially those ads that are placed at the top of the page in preference to useful content. With this in mind, Google has now introduced restrictions with regards to the ad to content ratio so that readers of a site get a better experience. Could this potentially be damaging your search engine optimisation rankings ?

Google’s webmaster blog stated “We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.”

They then went on to say; “rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.”

It has been estimated that around 1% of searches on a global scale will be affected, and although this percentage is small the results of the changes will be noticeable. Websites with large, distracting ads above the actual page content will be worst affected but similarly any site with irrelevant ads or more ads than are appropriate will feel the force of Google’s boot.

VN:F [1.9.17_1161]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.17_1161]
Rating: 0 (from 0 votes)
Google wants More Content and Fewer Ads, 10.0 out of 10 based on 1 rating

Facebook comments:

Leave a Reply