Call Us Now 08450 637 638

Optimising Your Site For Google Instant Previews

Here’s what you should do now:

1. Run a search for your most important keyphrases (make sure Google Instant is on).

2. In the SERPs, click the magnifying glass icon and scan all page previews on the page.

3. How does your image measure up? Are there more appealing images that may take clicks from you?

4. When someone views your Preview image does it visually communicate what they’re looking for?

Using our recipe search as an example, does your site have too much text and not enough images? Is the design spammy and full of links? Does it look off-topic or boring? Take an honest look at the image and if need be, improve it.

5. Keep your pages clean and structured. Make the user experience good by giving them what they’re looking for.

6. Are your Preview images void of call out boxes?

That means you’re not using the keyphrase in the body text. Also, make sure that your page content matches the meta title and description. You do this for the same reason your AdWords ads need to match your landing page–to keep the conversation going.

7. In some cases, pop up ads are being picked up as the “Preview” image as seen below. Go through your code and make sure Google can get a good preview image of your page.

8. You can opt out of the Preview image by adding the following meta tag to the section of your site:

Instead of an image, users will see a “Preview Not Available” message. If you have a quality site that visually communicates what you’re saying in SERPs, think twice before opting out. It could be an advantage.

According to Google, “…results which were previewed were more than four times as likely to be clicked on.”

How Google Instant Previews Affects Site Stats
How does a Preview affect impression and click throughs? Clicking the magnifying glass icon and viewing a Preview image counts neither as an impression nor as a click through. A click continues to be when someone clicks the title of your page in the SERPs to visit your site.

A page impression in Google Instant results when someone performs a search and uses the “Search” button to get results (in which your site appears). An impression is also counted when SERPs refresh automatically in Instant and the user pauses three seconds on the page.

You’re Ahead of the Game!
Think about what a page bounce is. Someone clicks through to your site, doesn’t see what they need and leaves. With Google Instant Previews, instead of making that, “should I stay or should I go now,” decision on your site, the searcher can decide that in the SERPs by looking at a Preview image. But this could work to your advantage!

When you optimize for conversions you always have the searcher in mind. You’re not just interested in winning that click–you want the sale! So you anticipate the conversation the searcher is having when you create the meta title and description of your page. That conversation carries over to the landing page (which the searcher can now see via Previews).

Once on the landing page, there is a very clear call to action. What the searcher is looking for, based on your title/description, should be very clearly available to them. Your site should have an excellent headstart/advantage over others in standing out with Google Previews, you just need to ensure the page communicates all this visually as well.

VN:F [1.9.17_1161]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.17_1161]
Rating: +1 (from 1 vote)
Optimising Your Site For Google Instant Previews, 10.0 out of 10 based on 1 rating

Facebook comments:

Leave a Reply