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Why Buying Google +1s won’t Improve your Search Engine Ranking

Posted by on May 1, 2012 in featured, Search Engine Optimisation, SEO, Social Media | 1 comment

The Google +1 button works in much the same way as the Facebook ‘Like’ button in that it can improve your search engine ranking when used as it is intended to be used, but black hat SEO operators are now targeting the new social network in an attempt to boost their rankings. Thankfully though Google is aware of the problem and it is reported that they are taking steps to combat the black hatters before they can make a significant difference to search engine rankings. When asked about the method they intend to use to detect spam +1s, the...

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Latest Google Update gets Dubious Results

Posted by on Apr 27, 2012 in featured, Search Engine Optimization, SEO, SEO News | 1 comment

The latest Google update that launched earlier this week has met with mixed reactions from webmasters and SEO companies as an upshot of the results it has so far created. The update, which is aimed at reducing the amount of spam results Google users get from searches, doesn’t seem to work as it should, and in some cases official sites have be ranked way down the pages while spam sites with little or no content remain on page 1. Penguin, the official name for the update, seems to have had a very fast impact, and forums all over the internet...

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Google Revenues Fall

Posted by on Apr 25, 2012 in featured, Search Engine Optimisation, Search Engine Optimization, SEO, SEO News | 5 comments

The news that Google’s advertising revenue has fallen yet again made it to mainstream news last week, even though they didn’t set about to widely advertise the fact. The drop in revenue is reported to be much more substantial than analysts predicted and as a result Google’s share prices fell by 4% before they made any announcements. What does this mean in terms of SEO though? Well it seems that advertising revenue isn’t down in general over the internet and search engines such as Bing have reported an increase. Google are blaming...

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Next Google Update to Target Over-optimised Websites

Posted by on Apr 24, 2012 in Search Engine Optimisation, Search Engine Optimization, SEO News | 2 comments

At the end of March, Google announced that their next algorithm up-date would target what they term ‘over-optimised’ websites in an effort to bring highly relevant search results to Google users. The only problem with this is that Google has so far failed to specify what they mean by over-optimisation, and as a result webmasters and SEO companies could find their projects suffer when the update comes into force. Some SEO experts have speculated that Google’s idea of over-optimisation could include things like extensive internal link...

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How SEO can boost a company’s profile

Posted by on Mar 19, 2012 in featured, Search Engine Optimisation, Search Engine Optimization, SEO, SEO News, Social Media | 3 comments

When a company wishes to improve their positioning on Google Rankings through their SEO (Search Engine Optimisation), there are many aspects which should be taken into consideration. If their budget isn’t substantial and they wish to pen their own SEO articles, here are a few tips: 1. Focus on keywords If keywords feature which do not mention services which a company provides, this is a wasted opportunity. By concentrating on keywords which a company has become renowned for providing to their customers both past and present, this will enable...

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Facebook Page Layout – Will It Work For Companies?

Posted by on Mar 18, 2012 in Facebook, featured, SEO, Social Media | 1 comment

If companies have embraced social media and formed their own Facebook page which also features SEO, this offers them an invaluable opportunity to promote their brand to potential customers, as well as clients who have chosen them previously. However, Facebook has recently changed after the unveiling of a new Lists feature. Lists help a Facebook user to make their News Feed relevant, especially as sections can now be created which profiles a company’s favourite ‘things’. There are many advantages to this, especially as fashion companies...

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SEO Affected By Google?

Posted by on Mar 17, 2012 in featured, Search Engine Optimisation, SEO, SEO News | 8 comments

After Google announced during the past few days that Encrypted or Secure Search will be expanded to international Google domains, questions have been raised; will Google “Search Plus Your World” be rolled out internationally? And will SEO soon change? Encrypted Search will more than likely result in a reduction of recorded search query data. This will have an impact on searches which are carried out, as well as organic search results. Google Advertisers will be able to see the encrypted data, courtesy of a loophole which has been left in...

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SEO For Relevancy

Posted by on Mar 16, 2012 in featured, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Tips | 0 comments

Every time someone types a search into Google or Yahoo or any of the other main search engines the results that come back are ranked in terms of relevancy to the search term. This means that in order to rank highly for your chosen search terms (keywords) the search engine bots that index your website have to see significant levels of relevancy everywhere they look. (this is SEO guys…..) Thankfully there are three easy ways to achieve this… 1. Through site structure – let’s say you sell power tools through your website but your main...

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Is it worth Merging Black Hat and White Hat SEO Techniques?

Posted by on Mar 14, 2012 in featured, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Tips | 13 comments

The new algorithm used by Google Panda specifies that website content has to be good quality in terms of spelling, grammar and the information it provides in order to pass the scrutiny of the bots. The algorithm doesn’t however specify that it still puts a lot of emphasis on keyword usage and so some webmasters have begun to merge certain black hat techniques, such as keyword stuffing and invisible text, to boost their SEO while still providing the Google bots with quality content. And according to a few blogs this method of merging ‘good...

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Google Privacy Concerns

Posted by on Mar 13, 2012 in featured, Search Engine Optimisation, SEO, SEO News | 1 comment

After their heavily criticised privacy settings were launched, a recent report was made into whether Google was still preferred by many. The search engine giant has experienced criticism for the way which they have handled their privacy laws, but this seems to have unharmed their popularity. This is because an extraordinary 83% of those who were polled viewed Google as their favourite search engine. Their closest rival was Yahoo, with 6% preferring them instead. Carried out by the Pew Internet and American Life Project, the survey also found...

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