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It doesn’t matter where in the world you are, SEO techniques and tactics are the same. The manner and professionalism with which they are implemented however differs greatly. For example, agencies that specialise in SEO in the UK will use many of the same techniques and tools as agencies in India or other oversees countries, but the professionalism aspect is sometimes worlds apart.

Written Content

One of the biggest differences between agencies that provide SEO in the UK and agencies elsewhere is the quality of their written content. Everyone knows how important website content, articles for submission, blog posts and other written content can be to search engine rankings, but it also makes the company or individual behind a website look good or bad.

Poorly written website content never makes a good first impression and it will rarely inspire a visitor or customer to come back a second time. Similarly a poorly written article that links to a website will rarely entice a reader to actually click on the available link.

By keeping your SEO in the UK you have a much better chance of being presented with good quality written content…and at the end of the day this is what you need and what you’re paying for. If you are at all unsure ask your chosen SEO consultant or your SEO agency where they get their content from. It should be apparent simply by reading it whether it has been written by a native English speaker, but don’t be afraid to ask if you are paying for the content.


SEO can seem like a complex subject, and especially if you’re new to the whole idea of it. It makes sense then, from a communication point of view, to hire the services of an agency specialising in SEO in the UK rather than an oversees company. It’s true that the vast majority of oversees SEO agencies will have English-speaking staff but when it comes to complex explanations they may struggle to get the information across in a way you can understand.
Providers of SEO in the UK will be able to explain their tactics in simple-to-understand language…and there will never be a time difference that means you have to be awake in the middle of the night to talk via the telephone or Skype.


The old adage ‘you get what you pay for’ springs to mind here. Yes you could hire the services of an oversees SEO agency for considerably less than a provider of SEO in the UK but the results they provide will rarely be comparable. Even oversees providers that charge similar prices to those in the UK will possibly come with the additional problems mentioned above, which is why most companies and individuals looking for an SEO agency choose to keep their SEO in the UK.

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